THE SPRINT THAT LETS YOU BREATHE
From client brief to creative briefin 3 days
with your Planner, your Creative Director and support of AI.
One day to crack the insight
Two days to generate campaign territories you can use straight away
YOU WIN
Time
Planners relieved from the crunch and creative brief delivered earlier → more creative bandwidth, more space for intuition.
Clarity
Sharper strategic synthesis and calibrated campaign territories → fewer painful alignment loops.
Money
Fewer scattered days, less senior time wasted on non-billable → lower sunk costs.
More meaningful time for creatives. The team focuses on craft, singularity and the final punch. Fewer all-nighters.
A solid rationale for internal decision-makers and clients.
Higher win probability - Stronger first-round routes.
I do not replace creatives.
I do not pitch for you.
AI replaces no one.
Nothing runs on autopilot.
Zero political friction - Co-piloted with your Creative Director, strict confidentiality, invisible to the client.
I put you on the right tracks. Fast. Clean. Sharp.
AI amplifies the expertise of the Planner, the CD and mine.
It accelerates research, synthesis and creative exploration.
It gives your talent more time and clarity to show what they're truly capable of.
TESTED & PROVEN IN FRENCH AND ENGLISH
The Good Company, Magnitude Creative and BlackMilk Agency have tried it.
Result: first-round wins & budget wins.
They freed their teams to do what they do best: create, surprise, win.
AI BUT NOT ONLY
AI alone just doesn't do the job.
MY EXPERTISE
30 years in Marketing, Brand Strategy, Art Direction and Design. AI consultant since 2023 and trainer of decision-makers in effective AI use.
I don't sell prompts. I structure the thinking. I accelerate the creative matter.
Less fog. More fire.
Every pitch is a bet. So bet on a method that helps you win.
Let's talk about your upcoming pitch
Pick a twenty-minute slot, straight in my calendar.
Book twenty minutesPROCESS & DELIVERABLES OVER 3 DAYS
Day 1: Tight debrief and insight
90-minute kick-off with CD and Planning.
Then solo deep work:
Brief analysis: business and political constraints, sector benchmarks, full audience avatars, weak signals, comparable campaigns, client clarification questions.
Optional stakeholder mapping: profiles, motivations, resistance points, levers for alignment.
Outcome: a clear insight, key tensions in the category, strategic success criteria validated.
Everything that wastes time later is resolved before creation starts.
Day 2: Routes and Creative Systems
Co-validation in real time with Planner and CD.
I define the promise, expression territories and tone.
I shape rhetorical architectures and campaign mechanics.
Multiple example formats already illustrate the strongest directions.
In 48 hours, you move from the chaos of the brief to a cleared, prioritised and validated creative field.
Day 3: Consolidation and Full Creative Brief
Refinement + full creative brief delivered:
clarified insight and tensions, prioritised axes and territories, tone, audience-specific angles, multi-channel mechanics (TV, Print, OOH, Digital) and short script examples.
If needed: anti-routes and choice criteria to secure client adoption.
Your agency gets a creative brief ready to transform into a winning campaign the next day.
STILL HESITATING?
We can crunch internally
Sure, but AI can deliver deeper analysis in hours, not days.
AI makes everything look the same
Not here. AI doesn't decide. It amplifies the expertise of the Planner, the CD and myself.
No bandwidth to onboard
Kick-off 90 min. Two check-ins of 30 to 60 min. Everything else turnkey.
Political risk
The Creative Director pilots. No external face. Zero client exposure.
Tight Budget
Exactly, here I cut costs and give you higher win rates.