Helping leaders, agencies and creators use AI with
clarity, creativity and autonomy
Hello, I'm Olivier.
I’m an AI consultant, brand strategist, creative director and educator.
I help leaders, agencies and creators use AI not as a gimmick, but as an amplifier of creativity, results and originality, without hype, confusion or dependency.
If you’re ready to make AI your partner, not a parasite... let’s talk.
I believe
AI is not hype. It’s a medium.
AI should sharpen thought, not replace it.
Sovereignty beats dependency.
Creativity is amplified, not standardised.
Critical Thinking, Curiosity, Creativity, the 3Cs, are the real edge in AI adoption.
I don’t believe in chasing trends or stacking subscriptions.
I believe AI can give us back time, autonomy, and imagination.
Not to make us more machine-like — but more human.
The problem today
AI is everywhere.
But so is noise. Confusion. Overload. Dependency.
You’ve tested ChatGPT, Claude, Notion AI, maybe Midjourney.
You’ve seen potential, but also friction.
Now all you read and hear about is automation.
It’s all too fast, too fragmented.
And the deeper fear?
Everything seems to lead to more dependency on Saas and their subscription models.
That’s not power.
That’s outsourcing your intelligence.
The real risk isn’t missing the next tool.
It is losing your ability to decide, to create, to think clearly.
You’re buried under an avalanche of information, tools and tips, each one obsolete by next quarter.
Your teams are experimenting, but nothing sticks. You need a plan of action.
You’ve tested AI and felt underwhelmed.
Deep down, you sense a creeping dependence to more and more Saas.
Now imagine the shift
What if AI sharpened your voice, your creativity, your skills and expertise?
What if it made you faster and clearer?
What if you had your own system, aligned with how you think, lead, create?
That’s what I help you build.
Change you will feel
From overwhelm
→ clarity
From dependence
→ autonomy
From generic outputs
→ singular creations
From pressure
→ play
And you’ll notice something else
your critical thinking, creativity, and curiosity expand.
These are the muscles that AI, used rightly, strengthens — making you more effective, more original, and more resilient in everything you do.
My story
For over 25 years, I’ve worked at the crossroads of technology, culture, and creativity
Shaping campaigns, brand strategies & digital platforms in music, gaming, fashion, sports, education and charity
Designing websites
& E-commerce systems
Co-creating events and training programs for global change-makers
Co-directing The Twelve,
writing books and film scripts, composing music, and illustrating worlds
I’ve always been ahead of the curve
Hip hop in the early, mangas, animation and electronic music in the 80s
Mac, Photoshop, Flash before they were standard
Ableton Live in 2008, Prestashop in the early 2010s
One of the first 500 beta testers of MidJourney
Early ChatGPT user, co-wrote Transition To Good Living (Amazon Bestseller) with AI in 2024
But I’m not just an adopter. I’m a translator
I turn complexity into clarity.
Noise into narrative.
That’s what I now bring into the world of AI
not hype, not magic tricks,
but frameworks that leaders and creators can
use, transmit, and build on.
Consulting & Strategic Guidance
I work with leaders and organisations to integrate AI into strategy, communication and culture.
The goal: coherence, clarity, sovereignty.
Not a patchwork of tools, but a shared backbone.
AI Automated Systems & Implementation
Beyond advice, I design and implement structured AI frameworks and workflows that connect teams.
Dedicated agents, bots and automations tailored to your context.
Coherent knowledge libraries, naming protocols and shared systems.
Agency-wide frameworks that reduce friction, accelerate output, and keep humans in control.
AI Literacy & Training
AI training that respects intelligence.
No jargon. No infantilisation.
Every teaching is anchored in the 3Cs:
Critical Thinking: question assumptions, spot biases, evaluate with rigour.
Curiosity: open new doors, explore unexpected angles, keep play alive.
Creativity: turn insight into action, build outputs that are clear, resonant, and alive.
Coaching & Mentorship
One-to-one or small-group coaching for leaders, entrepreneurs and creatives.
We build your own frameworks, align AI to your values, and make it an amplifier of your unique strengths.
Pitch/Strategy Creation Acceleration
For agencies and PR teams, I’ve developed a process to go from Client brief to clear, compelling strategies and campaigns ready to deliver to your creative departement within hours.
Results: faster turnaround, sharper narratives, stronger cultural resonance and much more time for your creatives to deliver the winning campaign
Creative Direction
Strat -Brands - Campaigns
Campaigns, films, books, frameworks
I help translate complexity into stories and experiences that move people.
Benefit from my 25+ years of expertise in Marketing, Branding, Writing, Advertising, Design, in full collaboration with River, my trained AI collaborator.
Why This Matters Now
The pace is not slowing down
Tools change weekly. Narratives shift daily
Hype is dangerous. Dependence is dangerous
Confusion is paralysing.
What you need is:
A lens to separate signal from noise
Frameworks that survive the next update
Systems you can transmit to your teams
A partner who respects your intelligence and helps you stay sovereign
"I don’t have time for this"
Time is exactly what you get back
by reducing friction and freeing space for higher-level thinking.
"I don’t want to depend on another consultant"
Neither do I.
Everything I build is documented, teachable, and yours to keep.
The point is sovereignty, not dependency.
"I’m not a tech person"
Good.
You don’t need to be.
This is about how you think — not how you code.
"My team is sceptical"
Great.
Scepticism is intelligence in motion.
I build trust through use, not promises.
"Won’t AI make us all the same?"
Only if you use it wrong.
Let's shape AI around your voice and make you a better expert,
not the other way around.
LET'S TALK !
Whether you're guiding a team, building a brand, or rethinking how you work,
I can help you integrate AI in ways that expand clarity, deepen originality, keep you in control and give you a real advantage.
Tell me about your needs or issues in a few words, and I will contact you within 24h to plan an effective strategy together.
Receive Ai Labs
Periodic insights and info to refine how you think, lead & create with AI.
No noise. No hype. Just clarity.